Chef Jonathan Collins (left) uses Chilean blueberries during a cooking demonstration with CTV’s Henry Burris on the network’s Morning Live program.
The Ontario Produce Marketing Association and Fruits from Chile partnered this winter on a series of promotions, social media campaigns and other programs focusing on blueberries, stone fruit and grapes.
The campaign, featured on the association’s Produce Made Simple consumer program, earned more than 250,000 monthly impressions on social media platforms, according to a news release.
The program included:
- Television promotions on three news programs, with cooking demonstrations, resulting in about a million media impressions;
- Cocktail recipe videos from millennial influencer “Do the Daniel;”
- A cooking show promoted live on Facebook and available on YouTube; and
- Online promotion’s through Produce Made Simple’s channels with videos.
“The Produce Made Simple marketing tool allowed us to reach consumers at a fraction of the cost compared to other marketing programs,” Chilean Fresh Fruit Association Eastern Canada Merchandiser Susanne Bertolas said in the release. “Analytics were reported in an organized and easy-to-use format.”
Source: The Packer